Archived entries/  Design Thinking

This is What Designers Do.

In this first part of this video, Japanese designer Naoto Fukasawa tell the story of his unique CD player design for Muji.


In the second part, starting around 1:20, Fukasawa (a godfather of super normal) describes brilliantly, poetically, what exactly it is that designers do.

This is Massimo Vignelli.

Not that long ago, we were talking about Massimo’s desk. Then a friend of ours pointed us to a very nice little video, where Mr. Vignelli shares a little about his philosophy on design.

The accomplished designer has worked across many disciplines, including interior design, environmental design, package design, graphic design, furniture design, and product design. One of his most recognized works is certainly the New York city subway map.
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This is a New Kind of Office Chair.

Herman Miller has introduced a new office chair—a Golden Gate bridge-inspired piece of work by Yves Behar and fuseproject, called SAYL.

The design thinking and aesthetic sophistication deeply imbued in it look to propel the SAYL into Herman Miller’s pantheon of icons.
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This is a Wood Toy, Part III.

Yes, Super Nrmalers, it’s the ever-elusive three-parter. It’s just that the recent spate of wood toys has brought top to our mind Charles and Ray Eames’ 1959 film, Toccata for Toy Trains.



Most of the film is set to, you guessed it, a toccata (supplied by Elmer Bernstein), but it’s the beginning narration we’ve always found extremely insightful.
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This is a School Chair, Reimagined.

IDEO and Steelcase have just announced the fruit of a collaborative project, the Node school chair.

Node_chair_1

There is some defensible design thinking behind the outcome. But what we’re struck by is the odd formal language.
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